Create a new logo for the scuba diving company, Aqua Lung. Using the simple swoosh element from their current logo, I wanted their new mark to be recognizable to long-time customers and also fresh to prospecting clientele. Having had some scuba diving experience myself, I was inspired by the idea of human life under water, hence the merging of the fingerprint with a water drop. The color palette of navy, sand, and apricot felt appropriate for a company so connected to our underworld environment.