Both solo and in partnership with our Art Director, I have helped develop over 15 core catalogs for the brand, Serena & Lily. These catalogs serve as design inspiration for customers and the Trade all over the country, while serving up our beautiful photography, fresh point of view on lifestyle, and evergreen product collections. I led the exploration on more focused “digest” type sends that aimed to feature specific categories such as Bedding, Outdoor, and our iconic Bistro Chair.

The workflows for these to send to print were fast-paced and required an immense attention to detail in collaboration with our CEO, Photo, Copy, and Merchandise teams.